{"id":467,"date":"2024-12-19T06:38:07","date_gmt":"2024-12-19T06:38:07","guid":{"rendered":"https:\/\/blog.easify.app\/blogs\/?p=467"},"modified":"2026-01-28T06:40:23","modified_gmt":"2026-01-28T06:40:23","slug":"common-mistakes-to-avoid-during-10dlc-registration","status":"publish","type":"post","link":"https:\/\/blog.easify.app\/blogs\/common-mistakes-to-avoid-during-10dlc-registration\/","title":{"rendered":"Common Mistakes to Avoid During 10DLC Registration"},"content":{"rendered":"

Texting customers isn\u2019t all about giving information, but it is about doing it right. And here is where\u00a010DLC<\/a>\u00a0comes in. It is your ticket to professional and rule-bound SMS traffic by U.S. carriers.<\/p>\n

Be it nudging customers with reminders, coming up with promotions, or even mere updates \u2014 10DLC ensures that your messages are landed in the right places without being flagged as spam.<\/p>\n

The catch is that it’s not a walk in the park. One mishap walk through the process can result in failure of message delivery, delays in message receipt, or even rejection. Don’t sweat it severely; it’s just that we are here to help. We will list the most common mistakes and how to avoid them, and your SMS will continue to be powerful and smooth.<\/p>\n

1. Understanding 10DLC Registration<\/h2>\n

10DLC allows businesses to send SMS from local numbers while maintaining high deliverability rates. Unlike random spammy numbers, 10DLC numbers are vetted, making them trusted by carriers and consumers alike.<\/p>\n

To register, businesses must provide accurate details about their brand, campaigns, and compliance practices. This ensures transparency between carriers, businesses, and the public.<\/p>\n

In case you get it wrong, your messages may never reach your audience. That is why it is always better to learn the rules and stick to them.<\/p>\n

2. Some Common Mistakes and How You Can Avoid Them<\/h2>\n

A. Incorrect EIN Information<\/strong><\/p>\n

One common rookie mistake is submitting EIN details that don\u2019t match IRS records. Carriers double-check your Employer Identification Number (EIN), business name, and brand name against the IRS database. A mismatch will stall your registration.<\/p>\n

Therefore, double-check your EIN and business name on your IRS SS-4 notice before submitting.<\/p>\n

B. Inconsistent Registration Information<\/strong><\/p>\n

Some businesses trip up by providing inconsistent details on registration forms and websites. If your brand name on your website doesn\u2019t match your forms, carriers will flag it. Any slight difference in details across official papers or social media content info is likely to halt the registration process.<\/p>\n

So it’s best to keep your brand info uniform across all documents and online profiles.<\/p>\n

C. Non-Compliant Messaging Content<\/strong><\/p>\n

Using 10DLC for restricted purposes\u2014like gambling, or high-risk financial services\u2014is a surefire way to get rejected. Carriers are strict about staying within legal and ethical guidelines.<\/p>\n

Review carrier-approved use cases and ensure your campaigns follow the rules.<\/p>\n

D. Insufficient Website Details<\/strong><\/p>\n

Without a proper “About Us” page or privacy policy, carriers may see your website as untrustworthy. A generic or incomplete site hints \u201cspam risk,\u201d making it harder to pass 10DLC registration. Your website should showcase your brand’s authenticity and professionalism to build trust.<\/p>\n

Build a legit website with detailed business info. Also, avoid using AI-generated content as it’ll lack credibility.<\/p>\n

E. Vague Opt-In\/Opt-Out Messages<\/strong>\u00a0Missing or vague opt-in and opt-out instructions can quickly land your SMS campaigns in trouble. Whether you\u2019re collecting opt-ins in a shop on paper or through your website, the process needs to be crystal clear.<\/p>\n

Clear opt-in and opt-out steps not only keep you compliant but also show users they\u2019re in control of what they receive.<\/p>\n

Use approved templates to make sure your users fully understand how to opt in or out of your messages.<\/p>\n

Have a quick look at these\u00a0TCPA Compliance Guidelines<\/a>\u00a0to stay clear of legal disputes.<\/p>\n

F. Misaligned Domain and Branding<\/strong>\u00a0Registering with a domain that doesn\u2019t match your business name can confuse carriers and raise unnecessary red flags about your legitimacy.<\/p>\n

Always use a domain that aligns with your business name\u2014like ABC.com for ABC Inc.\u2014to create a clear connection between your online presence and your brand identity. It’s a small step but crucial as it helps set up trust, ensuring a smoother registration experience.<\/p>\n

G. Delayed EIN Updates<\/strong>\u00a0If your EIN is freshly minted, carriers may not recognize it yet, causing delays in registration.<\/p>\n

How do you fix that? Simply provide a copy of your IRS EIN confirmation letter to carrier support for faster verification.<\/p>\n

Get Expert Help for Hassle-Free 10DLC Registration<\/strong><\/p>\n

4. Steps to Resolve Delays<\/h2>\n

Stuck in registration limbo? Here\u2019s what you can do:<\/p>\n